© 2018 by Happy Hippo Media.

What is SEO?

SEO stands for Search Engine Optimisation. It is one of the most effective ways a business can reach customers without spending an arm and a leg on marketing. You can choose specific keywords, target different demographics and optimise your online assets to be recognised by Google as a website that should be shown to thousands of people searching for information every second. The best result of implementing SEO for your business is to show up on page one of Google where 98% of searches land...page 2 and on is the outlands where not many dare to venture, in other words, it's where you don't want to be.

How can SEO help my business?

Once you begin to start ranking well on Google you start to see your monthly organic traffic increase, which is the amount of people who visit your site through searching for certain things on Google and then finding your website. The goal is to reach the position one on page one of Google. Position one see's 43% of all Google searches, position two see's 17%, position three see's 13%, position four and five see 8% each...you get the picture. Now let's say there is 1,000 searches each month for a particular keyword and you were sitting in position one - you can see the benefit in this as your website would essentially become a conversion tool in turning visitors into customers.

How does SEO work?

There are a number of elements that bring together an effective SEO campaign to get your webite ranking on Google. Some of the main things you may have heard of before include:

- Blog writing

- Backlinking 

- Citation submissions

- On-site SEO

These are just a few of the techniques you can use and when using all of these in tandem with each other can positively impact your Google rankings. Don't forget, you're not the only one trying to compete for a position on page one but fear not! These very techniques can land your website on the first page of Google and keep you there regardless of the efforts that your competition might be putting in to keep the same position.

How long does SEO take to work?

A properly executed SEO campaign should take a minimum of 3 months to start getting you a proper ranking on Google if you haven't already used SEO before. 

The reason why it takes so long is because Google has trillions of pieces of information to sift through and your blog post or content change is just a tiny piece of information in the sea of things that the Google algorithm needs to address. To give you an idea, on average there are more than 40,000 searches per second on Google. That's a whole lot of information happening all at once. Because of this cavernous amount of information it can take Google between 6 days to 5 weeks to even register what you just did, hence the delayed reaction and time it takes to rank.