Top 5 Social Media Tips for 2020

Standing out in this digital age has become harder than ever before. That's why it's important for you to continue to update your social media strategy on a regular basis.

We’re going to go over five hacks that you can use in your everyday digital marketing that will take your social media to the next level and help you gain the leads that you are after.

Giveaways

Social media giveaways are an extremely effective way to give your social channels the boost that they may need in terms of reach, followers and engagement. Firstly, giveaways help to build community by giving back to your existing followers. As well as this, studies show that you are more likely to participate in a giveaway that your family or friends have shared,as there is already an underlying element of trust there first. In this way, hosting giveaways allows a way for new audiences to like your page, even if that is not one of the competition requirements. They will be exposed to your brand and have a great opportunity to then follow it. This brand awareness is highly valuable to your business.

To make the most of your giveaway, include it in your paid advertisement strategy. Make sure you end your giveaway by including essential terms and conditions, and watch your brand reach sky rocket.

Run paid ads

Running paid ads is a no brainer way to increase your brand awareness and build future leads for your brand. Social channels are starting to restrict brand reach more and more, therefore it is crucial to include paid advertisement as a part of your marketing strategy in 2020. Recent research has shown that paid searches have rapidly become the quickest growing ad format in retail and ecommerce, being 22.5% up from last year. While your organic SEO strategy will take more time, Pay Per Click (PPC) is a fast way to implement paid marketing strategies to see fast results. This is complementary to your SEO campaigns and will bring traffic rapidly. These are also more relevant clicks as they are more strategically targeted and therefore the consumers will more likely be interested in your brand. This targeting will also effectively allow your remarketing techniques and allow potential customers through the funnel. Considering the nature of paid advertisement, you are able to utilise location based results more effectively. Using location based strategies will allow you to target your market more productively.

Use video

By the end of 2021, it is estimated that 80% of all online traffic will be made up by video. Right now, showing our viewers something is more valuable and digestible than merely telling them. This form of content is also more widely accessible and will largely improve your SEO. The best part is that you only need your phone to hit that record button. Don’t think that you need a production team to produce quality and valuable video content. This will even give your content more of an authentic feel for your audience. Think as simple as behind the scenes and interviews of your brand. The key here is to keep your thumbnails clean and bright with bold fonts that can be easily read on a phone. Studies have shown that when consuming video content, you retain 95% of the content, compared to just 10% of written content. With this style of content, you can also utilise time sensitive media through the likes of channels such as Instagram and Snapchat. Through this you can offer real time updates, answer questions and even take calls which all include different tones, facial expressions that ultimately facilitate a truer connection than words.

Quality over quantity

With all of this said, it is still crucial to note that quality still powers over quantity always. Quality will always build trust as it will maintain reliability and relevance. Continuing this will ensure your brand's reputation. When this changes in pursuit of a higher amount of content, your followers will stop paying attention. Quality posts will always attract a higher engagement, which should always be your ultimate goal in your digital marketing strategy. Putting out content for the sake of it, dubbed content bombing your audience will only annoy your audience. You are here to create a conversation. This strategy will also prove to your audience that you are reliable and valuable, especially against your competitors.

Don’t go salesy

Perhaps one of the most crucial points in a strong social media strategy is not being salesy. Social media should build community and trust within your brand, and being pushy with selling will only drive potential customers away. This isn’t to say you should not sell on social media, though you should focus more on providing value, then promoting your product or service. When you’re authentic, your ideal customers will follow regardless.

These social media hacks will help you scale your business more effectively than before. Using our top 5 tips, you will be able to take your social media to the next level and stand out from your competition. Which one are you trying first?

Shari x