What is Google Ads?
Google Ads is a system used where advertisers bid for the spaces that Google provides in it's different advertising areas. These come in the form of clickable ads and given that advertisers like us have to pay for these clicks, this is how Google makes it's money from the searches.
Many people ponder on the question of "will Google Ads work?" and given that each business is different there is no correct answer, however given that it has found to be extremely useful and effective across a variety of industries it is safe to say that it does work. The only thing to consider is how effectively an advertiser can run a campain. To give yourself the best chance at achieving the most successful campaign comes down to know how and skill. Wasting money on the wrong keywords and writing weak or ineffective CTR ads can be the downfall of an unsuccessful Google Ads campaign.
Campaign types include:
Search Network campaign.
Display Network campaign.