What are email nurture sequences?

A place where people can be reached for little to no cost at all is through their emails. When someone signs up to your email list on the back of a promotion or giveaway of some sort it is wise to build and email sequence to nurture this client into a paying customer. We do this by building a number of emails, each of which the customer receives in a consecutive sequence one after the other until they're convinced enough to take a desired action set out by your business e.g. to buy a product, leave a review, make an enquiry, etc.