What is Ecommerce?
Electronic commerce or Ecommerce refers to the online existence of a business whereby the transfer of goods and services are conducted online. In other words Ecommerce is when the sale of all products offered by the business occur through a website.
How to start an online business.
There is a lot of information out there giving people the correct, or incorrect, understanding and processes in how to start an online business. To keep it simple, here are a few key steps to follow in order to start an online business:
1. Decide on the product or service that you want to sell
2. Find out whether there is a gap in the market for your product or service
3. Understand the costs and logistics
4. Choose your e-commerce platform
5. Create and execute a marketing strategy
6. Set it all up and begin!
For a full explanation on this and a step-by-step guide on how to start and online business, read our blog '6 steps to starting an online business'.